The client’s wireless audio experience campaign - ‘Got No Strings’ - was based at Heathrow Airport, so that passengers could test the new wireless product range, which were also available for sale at the site.
Challenge
ABM Experience Solutions needed to promote the client’s brand as well as the product range, ensuring passengers understood the brand’s message. Similarly, the client needed to creative capabilities across print and video to deliver critical campaign assets.
Solution
ABM Experience Solutions designed and installed an interactive demonstration counter in Heathrow Terminal 5, adorned with large screens and product displays. This was supported by trained brand ambassadors who were sourced based on their sense of style, strong interest and knowledge of music and extensive product knowledge.
Utilising Heathrow’s bespoke experiential space situated in a high footfall area, they were able to capitalise on the high dwell times, encouraging passenger interaction and driving sales especially around the Christmas period.
Located in the departure lounge of Heathrow Terminal 5, the stand was adorned by large screens, product displays and an interactive demonstration counter. the new wireless product range, which were also available for sale on-site.
Moreover, building on the brand further, the importance of the brand ambassador team was noted for it’s importance in customer engagement, product interaction, and brand management.
Benefits
As a result of ABM Experience Solutions campaign design and execution, 768 products were sold over the course of the launch.
