In celebration of female running culture, the client wanted to create an atmospheric race event across six European cities. Taking place after dusk, lighting and sound installations lined the route from start to finish.
Challenge
With over 4,000 runners signed up for the London night run event, the client required the support of ABM Experience Solutions' strong staffing solutions to provide a team of ambassadors across London’s Victoria Park.
Solution
ABM Experience Solutions’ brand ambassador team selection took place over a 2-day casting event, attended by the client. Not only would this ensure a thorough screening and training process, the cross-collaboration was essential in understanding the client's brand, both from a strategic view and it's more specific nuances.
Brand Ambassadors were selected for their passion for sport, whilst ensuring their personality, skill and experience complimented each role requirement.
Benefits
For this event, ABM Experience Solutions provided 150 trained Brand Ambassadors, covering roles such as ‘meet and greet’ moments, cheer squads, information desk hosts, and race pacers.
